Pay-Per-Click Management for Detroit Small Businesses —
Strategy, Execution, and Real Results
Stop spending money on clicks that go nowhere. Get hands-on paid search management built around your business, your budget, and your goals — starting at $500/month.
Book a PPC Strategy Session | Request a PPC Assessment
Is Your PPC Actually Working?
Every time someone clicks your ad, you pay. The real question is — what happens after that click?
Are you getting:
Phone calls?
Quote requests?
Appointment bookings?
Actual customers?
If you're not sure or you answered “no”, that's a problem. Because unclear or disappointing results usually mean one thing: your campaign needs more than another round of ad spend. It needs someone actively managing it.
Marie Battle Marketing helps Detroit small businesses build, manage, and optimize paid search campaigns that track what matters and turn clicks into real business.
Hire MBM to develop and implement a high-performing paid search strategy. We will partner with your business to improve results and drive continuous growth.
✦ 15+ Years of Marketing Experience
✦ Google & Microsoft Ads
✦ Facebook, Instagram, LinkedIn Ads
✦ Detroit Small Business-Focused
✦ No Long Contracts
✦ Your Paid Ads Partner
What's Included in Every Package
This isn't a set-it-and-forget-it situation. Here's what active PPC management actually looks like:
Campaign Build & Setup
Before a single ad dollar is spent, I build your campaign the right way — from keyword research and audience targeting to ad copywriting, campaign structure, and conversion tracking setup. The foundation matters. A poorly built campaign burns through the budget fast.
Conversion Tracking
Clicks are nice. Customers are better. I make sure we know which ads are actually driving inquiries, calls, form fills, or purchases — not just traffic.
Ongoing Optimization
What's performing today won't always perform tomorrow — and that's normal. I stay on top of your campaigns so you're not the one who has to notice when something shifts. That means pausing underperformers, adjusting bids, refining audiences, and testing new ad copy so your budget is always working as hard as possible.
Monthly Reporting
Every month, you receive a clear breakdown of your campaign results — including spend, clicks, leads, cost per lead, and upcoming adjustments. If you need clarification, I provide it. You'll always know where your money was allocated.
Platform Management
I currently manage paid campaigns across:
Google Search & Display Ads
Microsoft (Bing) Ads
LinkedIn Ads
Why Detroit Small Businesses Work With MBM
15+ Years of Real Marketing Experience
You're not hiring someone who only knows how to navigate an ad platform dashboard. Every campaign decision is backed by over 15 years of hands-on experience across paid advertising, SEO, analytics, UX/UI, and strategy.
Built for Small Businesses
Your PPC strategy isn't copy-pasted from a corporate playbook. It's built around your business, your budget, and the customers you're actually trying to reach in Metro Detroit.
Hands-On Management — Not a Revolving Door
You get one dedicated marketing partner managing your campaigns. Not a large agency account team that shuffles your business between reps.
Paid Search (Google + Microsoft Ads) + Social Media (FB, IG, LinkedIn Ads)
We manage your paid ads presence across the platforms where your customers are already searching and scrolling.
Corporate-Level Experience at a Small Business Price
PPC management experience gained working directly with Google on small business development — managing, building, and optimizing real campaigns for real small business clients. That's the strategy you get access to, without the corporate agency price tag.
PPC pricing at MBM is based on the number of campaigns being managed and the platforms involved.
What's the Paid Ad Investment?
Start at $500/Month — The Starter Package
Built for small businesses ready to get into paid search without overcomplicating it.
1 Platform | Up to 2 Campaigns
✓ PPC Strategy
✓ Campaign Setup
✓ Keyword Research
✓ Ad Management
✓ Bid & Budget Optimization
✓ Conversion Tracking
✓ Ongoing Optimization
✓ Monthly Reporting
Ad spend is separate — your budget goes directly to the ad platform. It never passes through MBM. One-time creative setup fee: $150 – covers your initial campaign ad creative batch launch.
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1 platform, up to 2 campaigns
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Up to 2 platforms, up to 4 campaigns
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Up to 3 platforms, up to 6 campaigns
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Multiple platforms, 6+ campaigns
Here's the full pricing structure:
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Up to 3 static ads, 1 size each
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Up to 5 static ads, 2 sizes each
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Up to 8 assets, static + animated mix
Running ads on Facebook, Instagram, LinkedIn, Google Display, or PMAX?
Those platforms require visual creative assets — available as an add-on service.
What's the Paid Ad Investment?
How Payments Work
Your Ad Spend
You fund your ad account directly with Google, Meta, LinkedIn, or whichever platform we're running on.
That money goes straight to the platform; it never passes through MBM. This keeps things clean, transparent, and fully in your control.
Your Management Fee
MBM invoices your monthly management fee on the 1st of each month. Payment is accepted via PayPal, Debit or Credit card, Venmo, Apple Pay, or Google Pay.
Simple, straightforward, no surprises.
What to Expect — The Honest Timeline
Paid ads aren't magic, and anyone promising instant results on day one is selling you a dream.
Here's an honest look at how PPC performance typically unfolds:
Month 1 — Build, Launch & Learn
This is setup and data collection. Your campaigns launch, but the platforms are still figuring out who responds best to your ads. This phase is normal and necessary. We're building the foundation here, not expecting a flood of leads on day one.
Month 2 — Optimization
Now we have real data to work with. I start making meaningful adjustments — cutting what's not performing, doubling down on what is. You should start seeing more consistent activity and lead flow.
Month 3 & Beyond — Momentum
This is where PPC starts delivering. Cost per lead comes down, performance becomes more predictable, and your campaigns get more efficient the longer they run.
I'll always be upfront with you about what's realistic — and if something isn't working, we'll talk about it before it becomes a costly problem.
Frequently Asked Questions
Do I need a big budget to run paid ads?
Not necessarily — but your budget does affect your results. The Starter package works best with a minimum ad spend of $500–$1,500/month on top of the management fee. If your budget isn't there yet, I'll tell you honestly rather than take your money.
What's the difference between my ad spend and your management fee?
Your ad spend goes directly to Google, Meta, or whichever platform we're using — that money never comes to MBM.
My management fee is separate and covers the work of building, monitoring, and optimizing your campaigns every month.
How soon will I see results?
Most clients start seeing early data and some lead activity within the first 30 days, but months two and three are typically when things start clicking. PPC rewards consistency and patience.
Do you require long-term contracts?
I work on monthly agreements. I'm not interested in locking you into something that isn't working — that doesn't benefit either of us. My goal is to deliver results that make you want to stay.
Can you run ads on multiple platforms at the same time?
Yes, and sometimes that's the right move. But I'd rather start you on one or two platforms, do them well, and expand from there.
Spreading a small budget across too many platforms at once rarely works in your favor.
What do I need to have ready before we start?
At minimum: a live, functional website, a clear idea of the service or product you want to promote, and a general sense of who your ideal customer is.
The more clarity you bring to the table, the better your campaigns will perform from day one.
Will I have to deal with any of the technical setup myself?
No. I handle account setup, tracking configuration, and everything in between. You'll always know what's happening — but you won't need to become a Paid Ad expert to work with me.
What if my ads aren't performing?
We talk about it. My monthly reports break down exactly what's happening with your campaigns, and I flag concerns before they become expensive.
If something isn't working, we adjust — that's what active management means.
How do you track leads from paid ad campaigns?
Each platform has its own specific conversion tracking code, which is then placed within your website coding on the backend (the users do not see this coding).
I'll need temporary access to your website (WordPress, Wix, Squarespace, etc.) to install the tracking code that connects your ads to real actions — form fills, calls, purchases.
You grant access, I get it set up, and once it's done, you can remove my access completely. Your credentials are never stored.
And if you have a website admin, I can send them the code and instructions needed to correctly implement the conversion tracking on your website.
Building Paid Ad Campaigns
That Works for Your Business
Building Paid Ad Campaigns
That Works for Your Business
You have a budget, and potential customers who are searching for
what you’re selling right now.
Let MBM develop the right paid ad approach for your small business.
Customers are searching for what you’re selling.
Let MBM develop the right paid ad approach for your small business.
You have a budget, and potential customers who are searching for
what you’re selling right now.
Let MBM develop the right paid ad approach for your small business.
Fill out the form below, and I’ll be in touch within 24-48 hours.
Not Sure Where to Start? Let's Figure It Out Together.
Share a few details, and if you're not sure which platforms make sense, I'll help you figure out where your ad dollars go furthest. Expect a response within 24-48 business hours.
Talk to you soon!
