How a full digital audit and a three-phase strategy gave J Marie Premium Sneakers a roadmap to reach the right buyers, convert more visitors, and grow profitably.
The Challenge: Great Product, Not Enough Buyers
J Marie Premium Sneakers is a founder-led brand selling premium, made-to-order pairs through its own online store. Founder Janyelle Milton had put real craftsmanship and vision into the product. But like many small brands, she was competing for attention with established premium names, without a clear picture of what was holding sales back.
Her top goals for the next 90 days were direct:
Attract the right audience
Make the website easier to use
Bring in qualified leads and more traffic
Turn more visitors into customers
Compete with established premium brands
Build repeat customers
Make every sale profitable
In the MBM’s audit, a pattern of connected gaps was found:
Trust: The founder’s credibility is visible and is a real strength. What was missing was proof from customers: photos and videos of real people wearing the sneakers, and reviews to go with them. For a premium, made-to-order product, shoppers want to see the shoes on someone else before they buy.
Website experience: It took more effort than it should for a visitor to understand the product, choose a style, and buy. The cost wasn’t visible up front either, so shoppers had to dig for the price before deciding whether to keep looking.
Audience and traffic: The brand wasn’t consistently reaching the people most likely to buy at a premium level.
Profit and measurement: Growth had to be profitable, and it needed tracking in place before any money went into scaling.
The Solution: A Strategy Built Around Her Goals, in the Right Order
MBM started with a detailed intake form and follow-up questions, then audited the brand, website, SEO, social presence, and customer journey. The findings became a growth strategy tailored to J Marie brand, presented in a 60-minute live session and backed by a written audit.
The MBM Approach: Three Phases, In Order
Every MBM strategy is built in three phases: quick wins first, then the foundation, then scale. Marketing works best in that order. Fixing trust, the website, and profitability first means that when the brand earns new traffic, that traffic is ready to turn into sales.
Spending on ads or promotion before those pieces are in place usually just brings more visitors to a store that isn’t ready for them. The phased approach also gives the founder a clear starting point and visible progress along the way.
Phase 1, quick wins (weeks 1–4): Fixes Janyelle can start right away to build trust and make buying easier. Examples include showing the price up front, collecting customer photos and reviews, and setting up tracking so progress can be measured.
Phase 2, build the foundation (weeks 5–12): Brand messaging, content, search visibility, and social, aimed at the right audience. Customer content, such as people wearing the sneakers, becomes part of the marketing.
Phase 3, scale and retain (months 4–6 and beyond): Repeat-customer programs, smarter acquisition, and a regular rhythm of reviewing results.
I’m Not a Salesman, I Want to be Your Marketing Partner
We are not here to upsell you anything. The strategy stands on its own, and Janyelle can carry it out herself, with her team, or with other partners. For those who want it, the strategy also shows where MBM can support parts of the plan. This helps the client see how a partnership can fit their goals, timeline, and budget.
And at the end of the presentation, the client leaves with no pressure to buy more services or packages. They leave with only the information needed to make the right marketing decisions with ease.
What Working With MBM Was Like
“Online I came across Jennifer M. Battle digital marketing agency Marie Battle Marketing. First off I saw right off the bat the difference! She sent me an intake form that was so thorough....asking about what I tried, what worked what didn’t....what my goals are etc. And she sent FOLLOW up questions! This was impressive because it showed me she was invested and was investigating! That was already WAAY more than I ever experienced with so called premium marketing agencies!
But I was floored when we pulled up for my 60 min strategy session she had a presentation 😳💅 TAILORED to MY brand based off what she investigated......you guys she had the strategy broken down into phase 1, 2 and 3, even showing things I can implement immediately for small wins!
And she didn’t even try to sell me on anything – what she did though was show me how I could partner with her agency to achieve any part of the strategy!
As if this wasn’t enough she sent me a 12 page audit of her findings and how to fix the cracks in my foundation 😳
As a small business owner AND an experienced corporate girly, I can say Jennifer is giving small business owners the “corporate” playbook and that’s HUGE!.”
Ready to Build Your Own Growth Plan?
A strategy session turns scattered ideas into steps you can actually follow, one at a time.
Take a look at the services that helped J Marie Premium Sneakers move forward and see what might fit where your business is right now:
Develop a clear, actionable marketing plan that updates messaging to reflect today’s economic climate and ensure these changes align with your goals.
Get professionally designed, ready-to-post social media content so you can stay visible, on-brand, and organized for the month ahead.
Optimize your website and Google Business Profile for long-term growth.
Monthly packages available at several tiers, built to make sure your ad spend is actually working for you.
Get ongoing oversight and hands-on execution across your marketing, so priorities keep moving forward instead of stalling out after the first 30 days.
Whether you’re just getting started or ready to refine an existing strategy, I can help you prioritize what matters most right now.