Strengthening the digital marketing foundation for a nonprofit serving Oakland County communities
Client: Oakland HOPE
Industry: Nonprofit / Community Services
Services: Digital Marketing Audit, SEO, Website Content, Social Media, Email Marketing, PR & Outreach Strategy
The Challenge: Best Well-Known Kept Secret in Oakland County
Oakland HOPE is serving families, providing food assistance, supporting volunteers, and building toward long-term community impact. The opportunity was making sure that impact was communicated as effectively online as it was being delivered in the community.
For a nonprofit, digital marketing has a different job than promoting a product or service. The website has to help people understand the mission, social media has to keep the community engaged, and email has to keep supporters connected. Search needs to help people find available resources, and communications need to show donors, volunteers, partners, and neighbors why the work matters.
Oakland HOPE had multiple audiences and multiple priorities competing for attention, so the goal was to bring all of those pieces together into one cohesive digital presence.
The MBM Approach: Assess Digital Presence From the Outside In
Instead of focusing on a single channel, the MBM Approach was to assess how the organization’s website, SEO, social media, email, and outreach efforts functioned together. If we focused on only one platform or one marketing tactic, Oakland HOPE would still be trying to fill in the gaps within their marketing foundation.
So the strategy was built around how we could fit all of these pieces together to strengthen the organization’s overall digital presence. Because why waste time trying to reinvent the wheel?
Website & SEO
The website audit evaluated the organization’s current digital experience and identified opportunities to strengthen its search presence. Completed work included:
Updating title tags and meta descriptions
Rewriting the About Us page
Reviewing website content and structure
Identifying opportunities to improve how information is presented to visitors
Addressing website URL issues
The goal wasn’t simply to make the website “SEO friendly.” It was to make sure both search engines and real people could clearly understand what Oakland HOPE does and who it serves.
Social Media
MBM completed a social media audit to evaluate the organization’s current presence and identify opportunities for stronger content planning and communication. The focus was on connecting content back to Oakland HOPE’s broader organizational priorities, rather than treating social media as a standalone activity.
Email Marketing
The newsletter was reviewed as part of the broader digital marketing audit. For an organization serving donors, volunteers, community members, and supporters, email is a direct way to keep those audiences connected to the work, and the audit identified opportunities to strengthen that communication.
PR & Community Outreach
MBM also developed recommendations and resources to help Oakland HOPE expand its visibility beyond its existing digital channels. This included:
PR and media outreach recommendations
Outreach templates
Contact tracking
Publication and media research
Community outreach opportunities
Intern-supported marketing tasks
Together, these resources were designed to create more opportunities for Oakland HOPE’s work to be discovered and shared by people outside its existing audience.
What Working With MBM Was Like
“It’s been amazing working with Jen. She is a true advocate for those she serves! Jen takes the time to listen, learn, and truly understand your needs before jumping into action. And when she believes in your mission, she goes to BATTLE for you! Oakland HOPE highly recommends Jen to anyone looking for someone who genuinely cares and gets things done!”
Ready to Connect Your Marketing to Growth?
Oakland HOPE already had the mission and the community impact. MBM Cares Nonprofit Initiative helped strengthen the digital marketing foundation around that work so the organization could better communicate its story, reach its audiences, and support its broader organizational goals.
Take a look at the services that helped Oakland HOPE move forward and see what might fit where your business is right now:
Develop a clear, actionable marketing plan that updates messaging to reflect today’s economic climate and ensure these changes align with your goals.
Get professionally designed, ready-to-post social media content so you can stay visible, on-brand, and organized for the month ahead.
Optimize your website and Google Business Profile for long-term growth.
Monthly packages are available at several tiers, built to make sure your ad spend is actually working for you.
Get ongoing oversight and hands-on execution across your marketing, so priorities keep moving forward instead of stalling out after the first 30 days.
Whether you’re just getting started or ready to refine an existing strategy, I can help you prioritize what matters most right now.