Built for You: A Real Look at Who Marie Battle Marketing Is Designed to Serve
Black women own approximately 3.5 million businesses in the United States, and according to a 2025 report by the National Women's Business Council, they are starting new businesses at a faster rate than any other demographic group in the country.
That growth is real and significant. It is also happening largely without the financial infrastructure that most corporate-backed businesses rely on.
Nearly 61% of Black women business owners self-fund their operations due to ongoing barriers to traditional financing. Which is why marketing is often one of the first things to get underfunded or deprioritized. It is not because a business owner thinks it is unimportant. It happens because time, budget, and bandwidth are stretched thin.
So, even though business owners are capable and committed, they still lack a marketing foundation that would help their business grow faster. I created Marie Battle Marketing to close that gap.
The clients I’m ready to work with are not defined by a single industry or income level. They are defined by where they are, what they are building, and the specific kind of support that would change the trajectory of their business. Here is a breakdown of who that actually looks like.
The Entrepreneur Who Is Running Her Business Between Everything Else
She is in her mid-30s to mid-40s, based in Detroit and surrounding cities, and she has been building her business while holding down a full-time job for at least a year or two.
Her household income sits somewhere between $60,000 and $95,000 between both income streams, but her business revenue has not yet hit the point where she feels confident enough to make the leap of leaving her 9-5 fully.
She is resourceful by nature. She has taken the courses, listened to the podcasts, followed all the online gurus, and taught herself more about marketing than most people give her credit for. But knowing what to do and having the capacity to execute it consistently are two entirely different things, and right now, the execution is the problem.
Her marketing is reactive. She posts when she has time, follows up when she remembers, and has a running long list of things she plans to fix in her business.
PERSONA SNAPSHOT
Age: 36, works full-time in corporate, runs a wellness business
Income: $75,000 salary plus $18,000-$28,000 in business revenue
Values: Independence, impact, legacy-building for her family
Pain Points: No time to execute, inconsistent marketing, plateauing revenue
Goals: Replace her salary within two years, stop doing everything alone
Buying Behavior: Researches thoroughly, reads reviews, needs to trust before she invests
What she needs most is not another "how-to" guide to read. She needs someone to build the system and run the execution so her business can grow without demanding more of her limited time. Social media content creation and ongoing marketing support are the services that move the needle for her the fastest.
The Service Provider or Consultant Ready to Be Found Online
She has been in business for a few years, and her clients have come mostly through word of mouth and personal network referrals. That has worked, but she knows it has a ceiling.
She has been in business for a few years, and her clients have come mostly through word of mouth and personal network referrals. That has worked, but she knows it has a ceiling.
She wants to expand beyond who she personally knows, attract clients in new markets, and build a digital presence that represents her at the level she is actually operating.
She is sharp, has a strong personal brand in her immediate community, and knows her work is good. What she does not have is a website that converts, an SEO strategy that gets her in front of people who are actively searching for what she offers, or a content plan that builds her credibility beyond her existing circle.
PERSONA SNAPSHOT
Age: 42, independent consultant
Income: $85,000-$110,000 in business revenue, self-funded
Values: Credibility, growth, being seen as the expert she already is
Pain Points: Invisible online, referral-dependent, inconsistent inquiry volume
Goals: Rank on Google, attract inbound leads, build authority in her niche
Buying Behavior: Invests intentionally, wants ROI articulated clearly, values expertise
Website development and SEO are where her transformation starts. A site built around what her ideal clients are searching for, combined with content that demonstrates her expertise over time, shifts her from being well-known locally to being findable nationally.
The Startup or New Business Owner Who Wants to Build It Right the First Time
She is new to entrepreneurship, either recently launched or still in the preparation stage, and she is coming in optimistic and ready to serve. Many women in this group are part of the wave of professionals who left or were forced out of the corporate environments due to workplace shifts of 2024 and 2025.
They are not starting businesses out of desperation, but they are starting them out of a calculated decision to finally start betting on themselves. She has done the research, she knows what she wants to offer, who she wants to serve, and what she wants her brand to feel like.
What she needs is someone to help her translate that vision into a marketing strategy that will actually support growth from day one, rather than something she will have to rebuild in two years because it was never quite right.
PERSONA SNAPSHOT
Age: 33, recently left a corporate project management role
Income: $0-$15,000 in early business revenue, self-funded startup
Values: Intentionality, professionalism, doing things correctly from the start
Pain Points: Does not know where to begin with marketing, limited budget
Goals: Launch with a strong brand presence, attract the first 10 paying clients
Buying Behavior: Budget-conscious but willing to invest strategically, wants guidance
Brand messaging, a foundational website, and a clear content and marketing strategy are what’s needed to meet her current goals.
The Coach, Therapist, or Wellness Professional Navigating a Crowded Market
The health, wellness, beauty, and social assistance industries have some of the highest concentrations of Black women-owned businesses in this country.
Life coaches, therapists in private practice, beauty enthusiasts, nutritionists, fitness professionals, and holistic health practitioners are all operating in spaces that are simultaneously growing and getting more saturated.
Standing out requires more than a good Instagram aesthetic. This client is deeply skilled at what she does and genuinely committed to the people she serves. Marketing, though, has always felt like a second language.
She knows she needs to be more visible, but is not always sure what to say, where to say it, or how to say it in a way that attracts the right people without feeling salesy or fake. She knows video content is king right now, but doesn't have the patience to handle the editing 3-4 days a week.
PERSONA SNAPSHOT
Age: 39, licensed, renting a booth, in a shared space, also offers group coaching
Income: $55,000-$75,000, primarily self-funded
Values: Authenticity, community, healing, accessibility
Pain Points: Inconsistent client pipeline, uncomfortable self-promoting, and no clear strategy
Goals: Move to her own space, launch a digital course, build a waitlist
Buying Behavior: Relationship-driven, wants to feel aligned before committing
Content creation/strategy and social media support that reflects her voice and values, without requiring her to perform or over-explain herself, is what makes marketing feel sustainable for her. Done-for-you content creation paired with clear messaging gives her the presence she needs while freeing her to focus on her clients.
The Nonprofit or Community Organization With a Mission Bigger Than Its Budget
Nonprofits and community organizations are often doing some of the most meaningful work in the city and running on a shoestring budget when it comes to marketing.
Grant funding rarely covers communications staff, social media is managed by whoever has a few minutes, and the website was built by a volunteer three years ago and has not been touched since. Meanwhile, the organization needs to attract donors, recruit volunteers, promote programs, and build community trust all at the same time.
This is a client that is often overlooked by marketing agencies that are primarily focused on revenue-generating businesses. But the need is just as real, and in many cases, the stakes are higher because the communities they serve are counting on them to stay visible and, most importantly, funded.
PERSONA SNAPSHOT
Age: 44, Executive Director of a community health nonprofit
Income: Organization budget of $180,000-$400,000 annually, grant-dependent
Values: Community impact, equity, transparency, sustainable programming
Pain Points: No dedicated marketing staff, outdated digital presence, low donor visibility
Goals: Increase donor base, promote programs effectively, improve online credibility
Buying Behavior: Mission-alignment matters, needs to justify spend to the board or funders
Website development, content creation, and monthly digital support will give organizations like this the professional presence they have been desiring but could never attain due to a lack of resources.
Manageable, structured marketing support shouldn't be seen as a luxury for a nonprofit (or any small business); it should be attainable, accessible, and affordable to ensure they continue their mission to the people in their community and funders who need to find them.
What Every One of These Clients Has in Common
Different industries, different stages, different budgets, and different goals. But they all have the same underlying reality: they are trying to build something on their own, without the resources that corporations and larger businesses take for granted. They are self-funded, time-stretched, and carrying more responsibility than any one person should have to carry alone.
The 2025 National Women's Business Council report also noted that the typical Black woman-owned business generates around $24,000 (that's less than $12/hr) in annual revenue, a number that reflects not a lack of ambition or capability, but a lack of access to customizable strategies, expertise, and visibility that would help their businesses grow.
Marketing is one of the most direct levers for changing that number, and it should not require a $10,000 monthly retainer or an in-house team to access it.
That is the whole point of Marie Battle Marketing.
Marketing Shouldn’t Be Just For The Privilege. That is Why I Created Marie Battle Marketing
Marie Battle Marketing was built because small business owners, especially Black women entrepreneurs, deserve access to the same quality of strategy, messaging, and execution that I’ve given to large corporations to use so they’ll dominate their markets quarter over quarter, year over year.
Their budgets make the playing field uneven, but the right marketing support can close the gap in ways that matter. Whether you are just getting started, trying to scale past a plateau, running a nonprofit on a tight budget, or somewhere in the middle of all of it, there is a version of this work that is built for where you are right now. Accessible, strategic, and designed to produce results that actually reflect what your business is worth.
If you recognized yourself anywhere in this breakdown, here are a few essential digital marketing services you should look into:
Develop a clear, actionable marketing plan that updates messaging to reflect today’s economic climate and ensure these changes align with your goals.
Get professionally designed, ready-to-post social media content so you can stay visible, on-brand, and organized for the month ahead.
Each website is thoughtfully organized to guide visitors, highlight your services, and encourage action, without overwhelming them with unnecessary features.
Short or long-form blog creation to support local keywords
Social media audit if you’re unsure why your content isn’t gaining traction
Whether you’re just getting started or ready to refine an existing strategy, I can help you prioritize what matters most right now.